MAX MARA SALES PROMOTION, 2003
Role: Creative Co-Direction, Slogan & Copywriting
Task: after initial discount, client wanted to promote final seasonal sale for the brand.
Concept: target group is familiar with English phrase 'on sale' and also with word 'saldi' in Italian (language of brand's country of origin). Therefore,
Tagline: "Max Mara. Saldi on Sale."
Client: Zekstra, Belgrade, Serbia
Production: gistro advertising, Belgrade, Serbia, 2003
Role: Creative Co-Direction, Slogan & Copywriting
Task: after initial discount, client wanted to promote final seasonal sale for the brand.
Concept: target group is familiar with English phrase 'on sale' and also with word 'saldi' in Italian (language of brand's country of origin). Therefore,
Tagline: "Max Mara. Saldi on Sale."
Client: Zekstra, Belgrade, Serbia
Production: gistro advertising, Belgrade, Serbia, 2003