GOTV Serbia, 2003
Role: Concept & Copy
Get Out the Vote campaign for presidential elections in Serbia in late 2003
Target group: Serbian youth, primarily first time voters
Production: gistro advertising, Belgrade & SVA, Belgrade
Video 1: THIRD TIME LUCKY
Concept: These are the third presidential elections in the row; in two previous cases, elections didn't succeed, because legal minimum of 50% of eligible voters didn't get out to vote; and, for one nation, not being capable to elect the president, is so... impotent, isn't it? So, this time, the third time - "Get Out" and do it!
Role: Concept & Copy
Get Out the Vote campaign for presidential elections in Serbia in late 2003
Target group: Serbian youth, primarily first time voters
Production: gistro advertising, Belgrade & SVA, Belgrade
Video 1: THIRD TIME LUCKY
Concept: These are the third presidential elections in the row; in two previous cases, elections didn't succeed, because legal minimum of 50% of eligible voters didn't get out to vote; and, for one nation, not being capable to elect the president, is so... impotent, isn't it? So, this time, the third time - "Get Out" and do it!
Video 2: NEWS OF THE DAY
Concept: We need 50% of eligible voters to get out to vote for presidential elections to succeed. By the law. It is bad law, but we don't have time to change it, elections are very soon, and if we don't elect the president, this is what will look like when foreign sovereigns visit our country. You can prevent national disgrace if you "Get Out"!
Video 3: FATHER
Concept: Your parents want status quo, so they don't want you to vote. The only way to fight their sarcasm, patronizing, underestimating and humiliation is - to "Get Out".